Sony isn't known for rolling out the red carpet when one of its phones arrives Stateside, although that's partly because US carrier-endorsed versions are few and far between. It clearly sees the Xperia Ion as worth the five-star treatment it's giving the rest of the 2012 Xperia line: the company is starting a rare TV ad campaign to pitch its 720p wunderkind to an American audience that might not have noticed the Ericsson badge going away. As you'd expect, the pseudo single-take spot ends up being as much a vehicle for pushing other Sony projects as it does for the Android phone in question; we hope you don't mind getting a brand overdose. With that in mind, there's more action and explosions per square capita than in any other smartphone ad in recent memory, so if you're upset that other smartphone ads are just too... peaceful, click Play and get your fill of danger.
Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota (video) originally appeared on Engadget on Mon, 25 Jun 2012 13:24:00 EDT. Please see our terms for use of feeds.
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